April 18, 2019

Whilst it’s obvious to a gaming aficionado like me, the government and society as a whole, seem to be sleepwalking into a disaster. Free-to-play (F2P) games have turned us into a nation of gamblers.  

Recent government reports discuss the dangers of screentime, the addi...

November 6, 2018

As vital institutions of society that both educate, and record and preserve history, museums help to shape our community and cultural identity. So, what is it that makes us want to explore one?

To start with these architectural landmarks often entice us in with their ae...

May 17, 2018

What is a brand persona?

Brand personas are a hot topic in the marketing industry and it is common knowledge that it can make or break your company. For strong brand differentiation, you need a strong brand persona. But what is brand persona and how do you make yours st...

March 12, 2018

How do you unwind after a long day? According to research by Ofcom, adults in the UK spend four hours a day watching TV. With so many entertainment packages and box sets, TV is bigger than ever before, but consumed in a different way; mainly bingeing on box sets. You c...

February 28, 2018

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract mo...

February 21, 2018

Paris has been offered a unique opportunity to show the world that it is both a historic center of culture and sports at the same time a modern, innovative and thoroughly 21st century digital "smart" city.

You might not think of Paris as being a digital city – but that’...

January 19, 2018

Gamification, when implemented effectively, can provide a strong foundation for a marketing campaign, or improving techniques for engagement. It takes an existing concept or experience and amplifies it, using the motivational techniques in games that make them so engag...

January 9, 2018

Anglo-French digital innovation agency Interactive Rights Management (IRM) is creating mobile apps targeting Parisian tourists and is offering luxury brand partners the opportunity to reach culture and food lovers from around the world via sponsorship opportunities.

September 15, 2017

Traditional broadcast television is on its last legs, so it’s time to embrace digital platforms and give viewers the experiences they want, says Valerie Bozzetto.

TV viewers – and advertisers – have moved on, but TV execs are still stuck in the past, unable to see outsi...

July 24, 2017

There are cities around the world which are implementing smart initiatives; governments and institutions, businesses and cultural institutes have begun to use some of the data they have available, such as income, crime rates and traffic problems, to try and solve some...

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Paris launches Snapchat campaign during the city’s Fashion Week

February 28, 2018

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