January 19, 2018

Gamification, when implemented effectively, can provide a strong foundation for a marketing campaign, or improving techniques for engagement. It takes an existing concept or experience and amplifies it, using the motivational techniques in games that make them so engag...

January 9, 2018

Anglo-French digital innovation agency Interactive Rights Management (IRM) is creating mobile apps targeting Parisian tourists and is offering luxury brand partners the opportunity to reach culture and food lovers from around the world via sponsorship opportunities.

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Paris launches Snapchat campaign during the city’s Fashion Week

February 28, 2018

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