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Creative, Smart, Passionate, Curious 

Founded in 2004, IRM was born from a passion for idea creation and innovation. We understand what brands need, what works for their audiences and how best to leverage income from their IP.


Brands need to 'think digital' from the outset when brand building. We help them do that by providing the best strategic direction; creating a digital strategy that fills gaps in the brand program and delivers products that build awareness and engagement. Always looking for the new and original, and never failing to be excited by possibilities - we listen and advise, we innovate and then we deliver.


No solution is the same and the result is a product crafted for each brand, a product that excites the audience, delivers an impressive revenue stream and builds brand momentum, worldwide.




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