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April 18, 2019

Whilst it’s obvious to a gaming aficionado like me, the government and society as a whole, seem to be sleepwalking into a disaster. Free-to-play (F2P) games have turned us into a nation of gamblers.  

Recent government reports discuss the dangers of screentime, the addi...

As Augmented Reality (AR) is becoming cheaper and easier to create, the possibilities for visitor experiences, sponsorship opportunities and driving footfall, are huge. From visiting a museum to attending a pop concert, it’s the perfect way to deepen, enrich and make a...

November 26, 2018

It’s official, the UK is now a smartphone society. And the emergence of Augmented Reality (AR) is bringing this technology even further into our lives. In fact, it’s really taking off; over one billion augmented-reality capable devices are expected to be in existence b...

November 6, 2018

As vital institutions of society that both educate, and record and preserve history, museums help to shape our community and cultural identity. So, what is it that makes us want to explore one?

To start with these architectural landmarks often entice us in with their ae...

September 18, 2018

The new versions of reality

Virtual Reality (VR) and Augmented Reality (AR) are transforming the way we experience the world. Set to be worth up to £354.3 million by 2020, there’s no way to say for sure just how much disruption VR/AR will bring, but it’s here, and it’s...

July 3, 2018

Popular books, hit films and TV series, characters from graphic novels, and even toys can all be translated into the digital space, allowing fans to immerse themselves in their favorite fictional worlds — and adding new income streams and brand extensions for the intel...

June 8, 2018

The Paris region Snapchat filters achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

Firmly on tourists’ must-see list, there’s no doubting the enduring status of Paris as one of the world’s most popular and beautiful capital...

June 5, 2018

If cities are so smart, then why does it take me 18 steps on a website to report a blocked drain? 

There are some great examples of interesting technology (smart street lamps in Barcelona and smart bins in Dubai, for example), but has there been any meaningful change...

May 17, 2018

What is a brand persona?

Brand personas are a hot topic in the marketing industry and it is common knowledge that it can make or break your company. For strong brand differentiation, you need a strong brand persona. But what is brand persona and how do you make yours st...

March 12, 2018

How do you unwind after a long day? According to research by Ofcom, adults in the UK spend four hours a day watching TV. With so many entertainment packages and box sets, TV is bigger than ever before, but consumed in a different way; mainly bingeing on box sets. You c...

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Paris launches Snapchat campaign during the city’s Fashion Week

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