Paris launches Snapchat campaign during the city’s Fashion Week
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Snapchat filter project forms part of French President Emmanuel Macron’s plan to transform France into a “startup nation” by making innovation a key element in his government’s agenda. Sinc
How big data is shaping TV
An omni-present and truly disruptive trend of the last few years, and continuing into 2018, is Big Data. Gaining momentum in almost every industry, the importance of big data for TV is also undisputable. But before we dive into how big data is shaping the future of television, we need to frame what we mean by Big Data. According to SAS, “big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day ba
Paris 2024: City of Lights to become City of Apps?
Paris has been offered a unique opportunity to show the world that it is both a historic center of culture and sports at the same time a modern, innovative and thoroughly 21st century digital "smart" city. You might not think of Paris as being a digital city – but that’s largely because of the Anglo-centricity of the internet. Search for "digital Olympics," and you’ll find pieces about London in 2012, Rio in 2016, Tokyo in 2020 and Los Angeles in 2028: but not a lot on Paris