

Broadcast TECH: TV must get its game on – or it’s game over
Traditional broadcast television is on its last legs, so it’s time to embrace digital platforms and give viewers the experiences they want, says Valerie Bozzetto. TV viewers – and advertisers – have moved on, but TV execs are still stuck in the past, unable to see outside the box. Consumers don’t passively watch TV anymore. They have 500 channels available at the push of a button on digital and satellite platforms, they download and binge watch entire series in days, and they