I completely get why everyone decided it was a no-brainer to do webinars when we first went into lockdown …. It’s a frictionless sales tool which perfectly capitalises on people being ‘stuck’ in front of their computers - a captive market. However, 12 weeks later (give or take) and there are gazillions of these things. The strangest thing is that they are all so similar. They usually have a catchy title to hook you in and make you think you will miss out by not attending and