Generation Z concerns marketers and media executives around the world because its members represent something new, something unknown, perhaps even revolutionary. But that’s nothing for marketers to be scared of. Yes, Generation Z is different, but different can be good and, if approached in the right way, offers amazing opportunities for engaging with a vibrant, open-minded, international and, above all, young audience. We’re talking about a group of individuals who make up m

Translating films, TV shows, books and other intellectual property into digital products and services can be a challenge –particularly when you’re creating something that’s going to be distributed in a number of different countries. If what you’re trying to create sits in the digital gaming space (such as a slots game which uses the imagery, theme or characters of a hit movie, book or PC or video game) then you’re facing even more complications, including brand fit, demograph