These few weeks have shown the best and worst of industry. We have Lego factories moulding protective face shields, Burberry re-tooling their factories to make protective masks and gowns, LVMH producing hand sanitizers, Decathlon converting diving masks into respirators equipment. The latest being the collaboration between rivals GSK and Sanofi to mass produce vaccines . Chaos gives impetus and/or time for deep reflection. Companies need to re-consider their purpose and meani