We advise and strategise
We look at the client's brand in detail. As a whole. We examine its assets, see where the gaps are and how they can be exploited. Then we develop a strategy that protects and builds the brand, as well as generating revenue.
Our approach goes from opportunity assessment through to distribution; taking into account everything from audience demographics and geographical legal nuances to regional variations in platform adoption. It’s insightful, thorough and effective.
Take a look at some examples...
Digital brand strategy for various BBC Worldwide brands
Advised on Big Brother social game and oversaw concept development
Licensing strategy across mechandise and digital for DRG's global tv catalogue
