© 2019 by Interactive Rights Management

BBC Worldwide - Digital content & licensing strategy

 

 

BBC Worldwide

 

We were appointed by BBC worldwide to expand their digital content and licensing strategy for 'Dancing with the stars' with a specific focus on audience participation and engagement in France.

 

We trialled Facebook voting and social media aggregation with amazing results; in-programme revenues increased by 30% and furthermore, our engagement tools ensured much improved audience retention throughout the series.