

Why businesses can’t afford to ignore AR
It’s official, the UK is now a smartphone society. And the emergence of Augmented Reality (AR) is bringing this technology even further into our lives. In fact, it’s really taking off; over one billion augmented-reality capable devices are expected to be in existence by the end of the year. AR and Virtual Reality (VR) work in different ways. Whereas VR shuts out the physical world, taking you to a totally different place, AR adds to what you can see around you. It overlays di


Using VR/AR technology, museums can make falling visitor numbers a thing of the past
As vital institutions of society that both educate, and record and preserve history, museums help to shape our community and cultural identity. So, what is it that makes us want to explore one? To start with these architectural landmarks often entice us in with their aesthetic curb appeal. Then once inside these visually striking buildings, they’re brimming with treasured artefacts, fascinating stories and facts of bygone eras to discover. But in today’s world with its myriad