Gamification, when implemented effectively, can provide a strong foundation for a marketing campaign, or improving techniques for engagement. It takes an existing concept or experience and amplifies it, using the motivational techniques in games that make them so engaging. Through driving greater interaction with customers, industries are finding increased customer loyalty, improved customer experience and as a result, increasing sales. It’s no surprise to see that the global

Anglo-French digital innovation agency Interactive Rights Management (IRM) is creating mobile apps targeting Parisian tourists and is offeri