

The purpose and power of brand persona's - don't try to talk to everyone
What is a brand persona? Brand personas are a hot topic in the marketing industry and it is common knowledge that it can make or break your company. For strong brand differentiation, you need a strong brand persona. But what is brand persona and how do you make yours stand out from the crowd? It is important to reinforce this with your digital brand persona. Your brand persona is the combination of attributes, values and ideas that your brand represents. Conveyed to consumers