What is actually smart about cities right now?
If cities are so smart, then why does it take me 18 steps on a website to report a blocked drain? There are some great examples of...
The purpose and power of brand persona's - don't try to talk to everyone
What is a brand persona? Brand personas are a hot topic in the marketing industry and it is common knowledge that it can make or break...
How VR Can Revolutionise TV ?
How do you unwind after a long day? According to research by Ofcom, adults in the UK spend four hours a day watching TV. With so many...
Three examples of smart cities
When you think of smart cities, what springs to mind? Do you think of talking cars and robots? Things you thought you’d only see in...
Paris launches Snapchat campaign during the city’s Fashion Week
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians,...
How big data is shaping TV
An omni-present and truly disruptive trend of the last few years, and continuing into 2018, is Big Data. Gaining momentum in almost every...
Paris 2024: City of Lights to become City of Apps?
Paris has been offered a unique opportunity to show the world that it is both a historic center of culture and sports at the same time a...
Why gamification continues to gather pace
Gamification, when implemented effectively, can provide a strong foundation for a marketing campaign, or improving techniques for...
Opportunity for brands to get smart
Anglo-French digital innovation agency Interactive Rights Management (IRM) is creating mobile apps targeting Parisian tourists and is offeri
TV content – where’s the innovation?
It’s time to shift the starting point of how and why TV shows are made. The technology is out there to make TV a richer, more immersive, sea
