Distraction Formats - Love Bugs: In-Show Quiz and themed ringtones
Un Gars, Une Fille - Love Bugs
'Un Gars, Une Fille' is one of Quebec's most successful shows and has been exported to more than 30 markets around the world.
IRM devised a premium SMS and telephone game mechanic within the TV show in Russia (named 'Love Bugs') on TNT allowing viewers to play along to quiz elements. We also selected a set of humorous catchphrases from the cult TV show which people could buy as ringtones. This was the first time interactivity had been interjected into a comedy TV show and it was a great success with over 100,000 premium SMS being sent to engage with the TV show for the first episode alone!