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Celador International - 'You are what you eat': Content Strategy

 

 

 

Gillian McKeith - You are What You Eat

 

The health TV show You Are What You Eat with Gillian McKeith, aired on the UK's Channel 4, sparked a health and food revolution. We designed the structure and content strategy for the website to educate and monetise advisory content that spanned recipes and meal plans to workouts and life coaching via the website and sms.